IINES Web Development & SEO

Your website should be your hardest-working employee.

Most business owners invest heavily in a website, then watch it collect dust. It doesn't rank. It doesn't convert. It certainly doesn't appear when someone asks ChatGPT or any other LLM for a recommendation.

AI Overviews Are Pushing You Down

Google's AI Overviews now appear in 25% of searches, pushing traditional organic results down the page. If your brand isn't optimised for AI-generated answers, you're invisible in the most valuable search results.

AI Is the New First Impression

ChatGPT, Claude, Gemini, and Perplexity are becoming primary research tools. B2B/B2C have begun to ask AI "Who are the best [your service] providers in London?" before they ever open Google. If you're not being cited by these LLM models, you don't exist to these prospects.

Zero-Click Is the New Normal

Zero-click searches mean 58.5% of Google searches end without a website click. Traditional SEO optimises for clicks. AI optimisation optimises for MENTIONS , being the answer AI gives, whether the user clicks or not.

First Movers Win Categories

The businesses investing in AI visibility today will own their categories tomorrow. Those waiting will spend 2026–2027 clawing back ground they're losing right now.

Google is no longer the only search engine that matters.

25%

of all Google searches now trigger AI Overviews , AI search is already live, not a future concept.

GOOGLE (2024)

64%

of marketers are already using AI for content optimisation , mainstream adoption is here.

HUBSPOT STATE OF MARKETING 2024

28%

decline in traditional organic click-through rates since the launch of AI Overviews.

AUTHORITAS / BRIGHTEDGE 2024

58.5%

of Google searches now end without a single website click , traditional SEO is failing.

SPARKTORO / DATOS 2024

Real Results, Real Revenue

While we maintain client confidentiality, our typical engagements deliver measurable, compounding returns. Here's what you can expect.

Request anonymised client results.

40–150%

increase in qualified organic traffic

within 6 months

3–5×

improvement in AI search visibility

(ChatGPT, Claude, Gemini mentions)

15–30

Page 1 rankings for commercial-intent keywords

Measurable

pipeline contribution from organic + AI-referred traffic

What clients actually say.

Names are kept confidential at the request of our clients. These are real engagements, anonymised.

"We went from invisible on Google to dominating our local market. IINES rebuilt our site and within five months we were ranking for terms our competitors had owned for years. The AI visibility work was a bonus we didn't expect, but most importantly now our website generates a continuously growing flow of monthly revenue."

Operations Director Luxury Transportation Company, London

"Our old site was a brochure. IINES turned it into a revenue engine. The reporting is the clearest I've seen from any agency, and they actually tell us when something isn't working instead of dressing it up."

Managing Director Accident Management Firm, UK-wide

"The speed of implementation is what set them apart. Other agencies quoted three months for what IINES delivered in two weeks. Our booking enquiries doubled within the first quarter. Good justified ROI."

Clinic Manager Plastic Surgery Clinic, London

Request the full anonymised client results document.

Built for Long-Term Partnership, Not One-Off Projects

Founded in 2024, IINES was built with one belief: sustainable SEO and AI visibility requires ongoing partnership, not one-time builds. We work exclusively with businesses who see their website as a revenue engine, not a brochure. We move fast, minimising the time between idea and implementation.

Our clients include a luxury transportation company, a large-scale accident management firm, and a leading plastic surgery clinic, alongside businesses across professional services, technology, and B2B sectors who need a technical SEO partner that understands both Google's algorithms and how Large Language Models source information.

An investment into SEO should have a measurable ROI over time - not metrics dressed up in a monthly report. We track what actually moves the needle: organic revenue, qualified leads, keyword tracking, and AI citation frequency. Every client receives clear, honest reporting that ties our work directly to business outcomes. If it isn't generating a return, we'll tell you before you do.

Long-term partnerships

We're not a project agency. We're an embedded growth partner.

Enterprise-grade standards

Technical SEO that scales with your ambition.

AI-first methodology

Every optimisation serves both Google and LLM visibility.

Monthly strategy evolution

SEO isn't set-and-forget. We adapt as search evolves.

Our average client partnership: 18+ months and growing.

Who's behind IINES.

IINES is founder-led by design. When you work with us, you're working directly with Ian Silva, not handed off to a junior account manager.

We stay deliberately small as a team of 5 to stay effective. No bloated overhead, no layers between you and the person doing the work. Just a focused, specialist operation that moves fast and reports when needed. It's the reason our clients stay for years, not months.

You can see Ian's day-to-day thinking, case breakdowns, and industry commentary on LinkedIn, where he's built a following of 500+ posts on SEO, AI visibility, and reputation management.

CONNECT ON LINKEDIN

Ian Silva

Founder, IINES Ltd

Direct access to the founder on every engagement

500+ public posts on SEO, AI search, and ORM

Clients across luxury, medical, and professional services

View LinkedIn profile →

SEO & AI Visibility Isn't Optional Anymore

View Our Pricing Learn More

Let's make your brand impossible to ignore.

Tell us where you are. We'll tell you exactly how to get to the top on Google and cited by every AI that matters.

2 days Average turnaround on Free Landing Pages

5 days Visibility Audit delivered, no fluff

18+ mo Average client partnership duration

Responses within 5 minutes. Inbox monitored 24/7 for urgent requests.

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