GENERATIVE ENGINE OPTIMISATION (GEO) — LONDON & UK
The generative engine optimisation agency that publishes its prices and works alongside your SEO team.
When a customer asks ChatGPT, Gemini, Perplexity or Google AI which company to use, one of a handful of names gets recommended. GEO is how you become one of them. Start with a £249 audit that shows exactly where AI assistants mention you and where they don't, get the fixes live for a fixed £749, and keep your existing SEO agency if you have one.
START WITH THE £249 AI VISIBILITY AUDITWhat generative engine optimisation actually is.
Search used to give your customer ten links. Increasingly it gives them one answer, and the businesses named inside that answer take the enquiry.
Generative engine optimisation is the work of making your business one of the sources an AI system draws on, and names, when it generates that answer. It overlaps with SEO more than most agencies admit: AI assistants still need crawlable, fast, authoritative pages, so a weak SEO foundation makes GEO spend pointless. What GEO adds on top is entity clarity (does the model know precisely who you are, where you are and what you do), structured data it can read without guessing, content written so a sentence can be lifted and quoted, open access for AI crawlers, and mentions on third-party sites that the model treats as evidence. You may also see it called answer engine optimisation (AEO), AI search optimisation or LLM optimisation. The labels differ; the work is the same. Our guide to what AI SEO involves goes deeper, and this walkthrough shows how to check your own brand in ChatGPT and Gemini today.
The AI platforms we optimise for.
Each one chooses its sources differently, so the audit reports your visibility on each platform separately rather than as one blended score.
ChatGPT and ChatGPT search
The largest consumer AI assistant. Its search mode fetches live pages and favours sources that answer the question directly, carry clear entity data, and are corroborated elsewhere on the web. Requires GPTBot and OAI-SearchBot access.
Google AI Overviews and AI Mode
Sits above the classic results for a growing share of UK queries. It leans heavily on Google's existing index, ranking signals and structured data, which is why GEO here is inseparable from strong technical and on-page SEO.
Gemini
Google's standalone assistant, grounded in Google Search and the Knowledge Graph. Entity consistency across your site, Google Business Profile and third-party listings decides whether Gemini describes you accurately, or at all.
Perplexity
Citation-first by design: every answer shows its sources. Perplexity rewards pages with a clear, self-contained answer near the top, recent dates and clean HTML. Often the fastest platform to reflect on-site GEO fixes.
Claude
Widely used in professional and B2B settings. Its web search draws on well-structured, authoritative pages and documentation-style content, so llms.txt and plain, factual service pages carry more weight than marketing copy.
Microsoft Copilot and Bing
Built into Windows, Edge and Microsoft 365, so it is where many office workers ask buying questions. Grounded in the Bing index, which means Bing Webmaster Tools, IndexNow and Bing-specific crawl health are part of the checklist.
How our GEO service works.
Three steps, each priced on its own and complete on its own. Stop after any of them.
We run a fixed set of buying-intent prompts for your market across ChatGPT, Gemini, Perplexity and Google AI Overviews and record who gets named, who gets cited, and why. Then we diagnose the causes on your side: blocked AI crawlers, missing or contradictory entity data, pages that bury the answer, thin third-party mentions. Written report, ranked by impact. Audit details.
We put the top fixes live: robots and crawler access for GPTBot, PerplexityBot, ClaudeBot and Google-Extended; Organization, Service, FAQ and LocalBusiness schema; an llms.txt file; answer-first rewrites of your key service pages; and the entity consistency work across your site and profiles. Before-and-after report included. Sprint details.
For businesses that want the channel to compound: monthly quotable content built around the prompts customers actually ask, citation and mention building on the third-party sites AI models trust, and a monthly AI visibility report with the full prompt log. Three-month initial term, then month to month. Retainer details.
Total to be diagnosed and fixed for AI search: £998, one-off. Nothing recurring unless you choose it.
Already have an SEO agency? Keep them.
Most GEO enquiries we receive come from businesses whose SEO agency is doing a fine job on Google but has not started on AI search. You do not need to choose between them.
We work as a specialist second provider. Your agency keeps ownership of rankings, links and content strategy. We deliver a clearly scoped GEO layer on top: the platform-by-platform AI visibility audit, the entity and structured data work, AI crawler access, answer-first restructuring of your most important pages, and the monthly prompt tracking. Every change we make is written into a shared change log so nothing overlaps or conflicts, and if your agency would rather implement the fixes themselves, we hand them the specification and check the result instead. The same arrangement works with an in-house SEO team handling implementation and IINES acting only as the audit and measurement layer. Either way, your budget for AI search is a fixed, visible line rather than an open-ended add-on to a retainer.
What's included in the GEO work.
Six deliverables you can check for yourself, not a slide about "AI readiness".
AI crawler access
Robots.txt, firewall and CDN rules audited and corrected so GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended can actually read your site. A surprising number of UK businesses block them by default and never know.
Entity and structured data
Organization, LocalBusiness, Service, Person, FAQ and Article schema written and validated, with one consistent name, address, description and sameAs set across your site, Google Business Profile, LinkedIn and directories, so every model resolves you to the same entity.
Answer-first page restructuring
Your key service pages rewritten so the direct answer, the price, the location and the proof sit in the first screen in plain, quotable sentences, with headings that mirror the questions customers ask an assistant.
llms.txt and AI-readable documentation
An llms.txt file and clean, factual summaries of what you do, who for and at what price, in the format language models parse most reliably. Low effort, rarely done, and it removes ambiguity about your business at the source.
Citations and third-party mentions
AI models trust what other sites say about you more than what you say about yourself. We build mentions on the directories, industry publications, review platforms and local sources that models repeatedly cite for your category.
Monthly AI visibility tracking
A fixed prompt set run across every platform each month, logging mentions, citations, position in the answer, competitors named and sources used, alongside AI referral sessions in Google Analytics. You see the trend, not a vanity score.
IINES GEO vs the usual options.
How generative engine optimisation is typically sold in the UK, and how we sell it.
| IINES GEO service | Specialist GEO agency | "AI add-on" to an SEO retainer | |
|---|---|---|---|
| Pricing | Published. £249 audit, £749 fixes, retainer from £2,100/mo only if you want it | Enquiry only; UK proposals for AEO plus GEO typically land at £1,500–£3,500 a month | Around £720+ a month bolted on to an existing retainer |
| Contract | None for the audit and sprint; three-month initial term on the retainer | 6–12 month minimum is standard | Tied to the length of the main SEO contract |
| Works alongside your existing SEO agency | Yes, with a shared change log or a hand-off specification | Sometimes, usually as a pitch to replace them | Only with the agency that sells it |
| What you get first | A platform-by-platform log of where AI assistants name you, name competitors, and why | A discovery call and a proposal deck | A line added to the monthly report |
| Measurement | Fixed prompt set tracked monthly, raw log shared, plus AI referral traffic | Varies; often a proprietary "share of voice" score | Rarely tracked separately from organic rankings |
| Best for | Businesses that want proof, a fixed price, and no disruption to what already works | Large brands with a dedicated AI search budget | Businesses happy to trust the retainer and not check |
GEO for small businesses.
The gap is widest, and cheapest to close, for smaller companies, because almost none of their competitors have started.
A local clinic, trade or professional practice with clear entity data, consistent contact details, honest reviews and a page that answers the exact question a customer asks is exactly what an AI assistant wants to recommend. Most small businesses have none of that in place, so the first mover in a town or niche tends to become the default answer. We do not bill AI search as an extra for smaller clients: our small business SEO service includes the AI visibility check, the structured data and the quotable content at every step, at the same £249 and £749 fixed prices.
What AI assistants say about you matters too.
Being mentioned is only half of it. ChatGPT and Gemini also summarise your reviews, your news coverage and anything negative that ranks for your name.
The audit records not just whether you appear, but how you are described: which reviews are summarised, which sources are trusted, and whether an old complaint or a competitor's claim has become part of your AI profile. Where the problem is inaccurate or damaging content rather than invisibility, that is a reputation issue, and our reputation monitoring service watches search, social and AI-facing sources around the clock and acts on what appears. If you want to check for yourself first, here is how to see what ChatGPT and Gemini currently say about your brand.
What clients tell us.
Names are kept confidential at the request of our clients. These are real engagements, anonymised.
"We went from invisible on Google to dominating our local market. IINES rebuilt our site and within five months we were ranking for terms our competitors had owned for years. The AI visibility work was a bonus we didn't expect, but most importantly now our website generates a continuously growing flow of monthly revenue."
"Our old site was a brochure. IINES turned it into a revenue engine. The reporting is the clearest I've seen from any agency, and they actually tell us when something isn't working instead of dressing it up."
£249 to see where AI names you. £749 to fix why it doesn't. Nothing monthly until you choose it.
Generative engine optimisation should be a fixed, checkable piece of work, not a mysterious surcharge. This is that piece of work.
START WITH THE £249 AI VISIBILITY AUDITGenerative engine optimisation questions, answered.
For everything else, see the full FAQ.
Generative engine optimisation (GEO) is the work of making your business one of the sources an AI assistant draws on and names when it answers a question. Traditional SEO earns a ranking position in a list of ten links; GEO earns a citation or a recommendation inside a single generated answer from ChatGPT, Gemini, Perplexity or Google AI Overviews. The two overlap heavily: AI systems still rely on crawlable, authoritative, well-structured pages, so GEO builds on a sound SEO foundation rather than replacing it. What GEO adds is entity clarity, structured data, answer-first content, AI crawler access and off-site mentions that AI models treat as evidence. See what AI SEO involves for the long version.
It is priced in fixed steps. The Visibility Audit is £249, one-off, and includes an AI visibility check across ChatGPT, Gemini, Perplexity and Google AI Overviews. The Implementation Sprint is £749, one-off, and puts the GEO fixes live on your site within 7 business days. Together that is £998 to be diagnosed and fixed, with nothing recurring. Ongoing citation building, quotable content and monthly AI visibility tracking sit in the Revenue Engine from £2,100 per month, on a three-month initial term, for businesses that want the channel to keep compounding. Most UK GEO agencies do not publish a price at all; our AI SEO services and pricing guide sets out what the market charges.
Yes, and it is one of the most common ways we are engaged. Your SEO agency keeps ownership of rankings, links and content strategy. We deliver a scoped GEO layer on top: the AI visibility audit, the entity and structured data work, AI crawler access, answer-first restructuring of key pages and the monthly citation tracking. Every change is documented in a shared change log so nothing conflicts, and if your agency prefers to implement the fixes themselves, we hand them the specification instead. Nobody has to fire anyone.
ChatGPT (including its web search), Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. They pick sources differently: Google's AI features lean on its existing index and ranking signals, Perplexity and ChatGPT search favour pages that answer a question directly and can be quoted cleanly, and all of them weigh what other sites say about you. The audit shows your visibility on each platform separately so effort goes where the gap is.
We build a fixed set of buying-intent prompts for your market, for example "best [service] in [city]" or "which [type of company] should I use for [problem]", and run them across each AI platform at the start and then monthly. We record whether you are mentioned, whether you are cited with a link, what position you hold in the answer, which competitors appear instead, and which sources the AI relied on. Alongside that we track referral sessions from AI platforms in Google Analytics, and enquiries that mention finding you through ChatGPT or Gemini. You get the raw prompt log, not just a score.
No, and anyone who does is guessing. AI answers are probabilistic, vary between sessions and change as models update. What we can do is remove every reason an AI system has to skip you: crawler blocks, missing or contradictory entity data, pages that bury the answer, and a lack of third-party mentions. Businesses that fix those consistently appear more often, in more prompts, over time. We report the prompt log so you can see the trend rather than take our word for it.
Usually yes, because most small-business competitors have not done it, so the gap is easy to close. A local clinic, trade or professional practice that has clear entity data, consistent name and address details, honest reviews and a page that answers the exact question a customer asks is precisely what an AI assistant wants to recommend. The £249 audit tells you whether AI tools know you exist at all. If you want SEO and GEO handled together on a small budget, our small business SEO service covers both with nothing billed as an AI extra.
Technical GEO fixes, such as unblocking AI crawlers, adding structured data and restructuring key pages, are usually reflected in Perplexity and ChatGPT search within 2 to 6 weeks, because those systems fetch live pages. Google AI Overviews follows Google's recrawl and ranking cycle, so it tends to move with your organic rankings. Being recommended for competitive prompts where you are not mentioned today depends on building third-party mentions, which is 3 to 6 months of steady work. The audit sets a realistic expectation per platform.
Ready when you are
Find out where AI assistants name you, and where they don't, for £249.
Order the audit and have the platform-by-platform report within 3 business days. Or if you'd rather talk first, book a free 15-minute call. Either way, no contract, and your existing agency stays exactly where it is.
Responses within 5 minutes. Inbox monitored 24/7 for urgent requests.