SMALL BUSINESS SEO SERVICE — LONDON & UK
Small business SEO service that starts at £249, not £2,000 a month.
Most agencies want a 12-month retainer before they'll touch a small business website. We don't. Start with a £249 audit, get the fixes done for a fixed £749, and only pay monthly once SEO is bringing in enquiries. London-based, working with small businesses UK-wide.
START WITH THE £249 AUDITWhy small businesses get priced out of SEO.
Entry-level small business SEO packages in the UK run £750 to £1,500 a month, usually on a 6 to 12-month contract, before a single thing on your site has been fixed.
For a business turning over £100k to £500k a year, that is a £9,000 to £18,000 commitment to something you cannot see working until months in. It is why so many owners either never start, or pay for a year and quietly cancel. Our small business SEO service is sequenced so that never happens: each step is a fixed price, each step is complete on its own, and you never pay for step three before step one has proved itself. If you want the full picture of what UK SEO costs, our guide to how much SEO costs for a small business in the UK lays out every price band, and the small business SEO services guide explains what a proper service should include.
How the small business SEO service works.
Three steps. Each one priced on its own. Stop after any of them.
A full diagnosis of why customers can't find you: technical SEO, keyword gaps, competitor comparison, Core Web Vitals, backlinks, and a check on whether ChatGPT and Gemini know you exist. Written report, ranked by impact. Audit details.
We fix the top 5 to 10 issues from the audit directly on your site: technical errors, titles and descriptions on every page, schema, internal links, speed basics and tracking. Before-and-after report included. Sprint details.
Only when the foundation is holding and you want growth: monthly content, link building, local signals and continuous optimisation with a live reporting dashboard. Three-month initial term, no 12-month lock-in. Retainer details.
Total to a fixed, working foundation: £998, one-off. Nothing recurring unless you choose it.
No website yet? Rapid Launch gets a professional, search-ready site live in 48 hours for £149, and the same steps apply from there.
What's included for a small business.
The same six disciplines a large-budget SEO campaign covers, scoped to what a small business actually needs first.
Technical SEO, fixed not listed
Crawl errors, indexing problems, broken redirects and duplicate pages found in the audit and then actually repaired in the sprint, so Google can read your site properly before anything else is attempted.
Local SEO foundations
Google Business Profile completeness, consistent name, address and phone details across the web, location-page structure and local schema. The signals that decide who appears in the map pack for "your service near me". See our local SEO guide for the detail.
On-page optimisation
Titles, descriptions and headings rewritten around the searches your customers actually type, on every page rather than just the homepage, with internal links pointing authority at the pages that bring in enquiries.
AI search visibility, included
Structured data and quotable content so ChatGPT, Gemini and Google AI Overviews can understand and recommend your business. Most UK agencies charge £720+ a month extra for this. We build it in at every step, and offer it as a dedicated generative engine optimisation service too.
Speed and Core Web Vitals
Image compression, render-blocking fixes and the other speed issues that cost small businesses rankings and enquiries, addressed at the source rather than papered over with a plugin.
Tracking and plain-English reporting
Google Search Console and Analytics configured and verified, then a before-and-after report you can read without an SEO glossary. You see exactly what changed, and what it did.
Our small business SEO service vs the usual options.
What a small business gets for its money under each route.
| IINES small business SEO | Typical small business SEO package | DIY or a freelancer | |
|---|---|---|---|
| Starting cost | £249 one-off audit; £998 to a fully fixed foundation | £750–£1,500 every month, before anything is fixed | £0–£500 a month, plus your evenings |
| Contract | None. Each step is paid once and complete on its own | 6–12 month minimum is standard | None, but no accountability either |
| What you get first | A prioritised diagnosis of exactly what's costing you enquiries | A discovery call and a proposal | A checklist you have to interpret yourself |
| AI search visibility | Included at every step | Often a separate add-on from £720 a month | Rarely covered at all |
| Who does the work | The founder, directly. No account manager layer | An account manager plus a shared delivery team | You, or one freelancer with no backup |
| Best for | Small businesses that want proof before a retainer | Businesses with £10k+ a year to commit upfront | Owners with the time to learn SEO properly |
Who this is for.
Small businesses where a steady flow of Google enquiries changes the month, not just the marketing report.
Trades and local services
Plumbers, electricians, builders, cleaners, landscapers. Businesses that live or die on "near me" searches and the map pack, where local signals matter more than blog volume.
Clinics and practices
Dental, aesthetic, physio, veterinary and specialist clinics, where a single new patient covers the audit and the sprint together, and trust signals decide who gets the booking.
Professional and B2B services
Accountants, solicitors, consultants, agencies and B2B suppliers competing on expertise, where ranking for the right commercial-intent terms beats ranking for many.
Shops, hospitality and venues
Independent retailers, restaurants, salons and event spaces that need to show up when someone in their area is ready to buy, book or visit today.
What small businesses tell us.
Names are kept confidential at the request of our clients. These are real engagements, anonymised.
"The speed of implementation is what set them apart. Other agencies quoted three months for what IINES delivered in two weeks. Our booking enquiries doubled within the first quarter. Good justified ROI."
"Our old site was a brochure. IINES turned it into a revenue engine. The reporting is the clearest I've seen from any agency, and they actually tell us when something isn't working instead of dressing it up."
£249 to find out. £749 to fix it. Nothing monthly until it's working.
SEO for small businesses should be a sequence of small, provable steps, not a leap of faith. This is that sequence.
START WITH THE £249 AUDITSmall business SEO questions, answered.
For everything else, see the full FAQ.
It's priced in steps rather than as a retainer. The Visibility Audit is £249, one-off. The Implementation Sprint, which fixes the top issues the audit finds, is £749, one-off. Together that's £998 for a fully diagnosed and fixed foundation with nothing recurring. The Revenue Engine retainer, from £2,100 per month, is only for businesses that want ongoing content and link building afterwards, and nobody is required to take it.
No. The audit and the sprint are one-off, fixed-price projects: you pay once, receive the work, and the engagement ends. If you later choose the Revenue Engine, it runs on a three-month initial term and then month to month, with no 12-month lock-in. Most small businesses start with the audit alone and decide from there.
Yes, that's exactly who the sequence was designed for. If your budget is a few hundred pounds, the £249 audit on its own tells you what's wrong and what to fix first, in plain English, and you can action it yourself or hand it to your own developer. You only spend more once you've seen the findings and decided it's worth it.
Yes. Rapid Launch gets a professional, search-ready website live in 48 hours for £149. Once it's live, the audit and sprint apply in the same way. Starting from a clean, fast site usually means the sprint has fewer structural problems to fix, which leaves more of the 7 days for on-page and local work.
We're based in London and work with small businesses across the UK. Everything is delivered remotely, with a free 15-minute call before you commit if you want one. Local SEO work is scoped to wherever your customers are: a plumber in Leeds needs Leeds signals, not London ones.
The audit checks your local signals: Google Business Profile completeness and category choice, name, address and phone consistency across the web, location-page structure and local schema. The sprint fixes the on-site parts of that. Ongoing review generation and citation building sit inside the Revenue Engine, because they need to run every month to compound. Our local SEO guide covers what each of those signals does.
Included at every step. The audit contains an AI search visibility check showing whether ChatGPT and Gemini know your business exists, the sprint implements the structured data that helps AI tools understand and cite you, and the Revenue Engine builds content written to be quotable. Many UK agencies now bill this as a separate line item from around £720 per month. We don't. See what AI SEO actually involves for the detail.
Technical and on-page fixes from the sprint typically show in Google within 2 to 6 weeks as pages are recrawled. Local keywords with modest competition often move within 8 to 12 weeks. Competitive regional or national terms take 6 to 12 months of sustained work, which is what the Revenue Engine is for. The audit sets expectations per keyword rather than promising one timeline for everything.
Ready when you are
Find out what's costing you enquiries, for £249.
Order the audit and know exactly where you stand within 3 business days. Or if you'd rather talk first, book a free 15-minute call. Either way, no contract.
Responses within 5 minutes. Inbox monitored 24/7 for urgent requests.