SEO FOR SOLICITORS: LONDON, UK & WORLDWIDE
SEO for solicitors at a fixed £2,900 a month, with no set-up fee.
SEO for solicitors with IINES costs £2,900 a month, fixed. There is no set-up fee, a 3-month initial commitment, then 30 days' notice. Most specialist legal SEO agencies publish a price range or ask you to book a call, and some add a set-up fee. Here the price, the terms and the scope are all on this page. You order online, we email an invoice, and a dedicated account manager runs the plan. We work with law firms in London, across the UK and worldwide.
Why law firm SEO is a different game.
Legal services show the highest average Google Ads cost per click of any sector in one 2026 benchmark, at about $6.75. Every organic ranking replaces a very expensive click.
Law firms also compete on trust. Google's quality rater guidelines treat legal advice as a "your money or your life" topic, so a page with no named solicitor and no sign of real experience is a weak candidate to rank. That guidance is for raters, not a ranking factor, but the practical lesson holds: name the solicitor, show their experience and keep the information current. We build pages that way, and you approve each one before it goes live.
The SRA's transparency rules add a second job. Every regulated firm must publish complaints information, and firms offering listed services such as residential conveyancing or uncontested probate must publish prices and service details prominently. Most competitors treat that as a compliance chore. We build those pages to answer the "how much does it cost" searches clients make. See the SRA's price transparency guidance.
Prospective clients also now ask ChatGPT and Gemini who to instruct. Our AI SEO approach makes sure your firm is described accurately when they do, and our guide on how to check your brand in ChatGPT shows you how to test it yourself today.
One price. Shown up front.
Start with the plan, or start smaller. Either way, you see what it costs before you ask.
Visibility Audit
Find out where you stand before committing to a monthly plan. A plain-English diagnosis of what is costing you enquiries, including whether AI tools know you exist.
- Full technical SEO audit
- Keyword gap and competitor comparison
- Core Web Vitals and backlink overview
- AI search visibility check
Law Firms Plan
Win practice-area searches, the map pack and AI recommendations in the most contested sector on Google. Order online, we email an invoice, and work starts when it is paid.
- Practice-area page build-out: one strong page per service, written around how clients search
- Solicitor profiles and expertise content (E-E-A-T) with Person and LegalService schema
- Expertise-led content and authority work scoped to how contested legal search is
- Google Business Profile for each office, review generation and legal directory consistency
- SRA transparency pages (complaints, plus prices for listed services) structured as ranking assets
- Full technical SEO audit in month one, and we implement the fixes (not just a report)
- AI search visibility built in: structured data, entity mapping and content tuned for ChatGPT, Gemini and Perplexity
- Custom reporting dashboard: traffic, enquiries, rankings and AI citation tracking
- Monthly strategy call or in-person meetup with your dedicated account manager
- Competitor tracking and gap analysis, updated monthly
3-month initial commitment, then month to month with 30 days' notice. No exit fees, no 12-month contract.
Implementation Sprint
Want the fixes done without a monthly plan? We implement the top technical and on-page issues ourselves, with no contract.
- Top 5 to 10 technical fixes implemented
- Titles and descriptions optimised
- Schema markup and internal linking
- Before and after report
What's included for solicitors and law firms.
The disciplines that move enquiries in this sector, scoped into one fixed monthly price.
Practice-area pages that rank
Conveyancing, family, employment, immigration, private client. One focused page per service, written in the words clients type rather than legal jargon, with clear next steps and enquiry paths.
Named expertise, not anonymous content
Solicitor bios, qualifications, case-type experience and author attribution, marked up so Google and AI tools can verify who is behind the advice.
Local and map pack visibility
Google Business Profile for every office, consistent name, address and phone details across directories, and a steady flow of genuine reviews. See our local SEO guide.
Price and complaints pages as assets
Complaints information is required from every firm, and prices for listed services. We structure those pages so they meet the rule and also rank for cost searches. Details are in the SRA section below.
AI search visibility
Structured data, entity profiles and quotable content so ChatGPT, Gemini and Google AI Overviews can name your firm for the right matters. Read about generative engine optimisation.
Reporting on enquiries, not just rankings
Calls and form fills tracked back to pages, so you can see which practice areas SEO is actually feeding. You tell us which enquiries became instructions.
What the SRA rules mean for your website.
We build to these rules. Your firm stays responsible for compliance, which is why you approve every page.
Complaints information
Every SRA-regulated firm must publish how clients can complain, and which ombudsman scheme applies. We give this a clear, findable page rather than a footer link.
Price and service information
For listed services, including residential conveyancing, uncontested probate, non-asylum immigration, summary road traffic offences, employment tribunal unfair dismissal claims, debt recovery up to £100,000 and licensing applications, the SRA requires prominent price and service details.
SRA number and digital badge
Your SRA number and the SRA clickable logo (its digital badge) belong on the site. We place them where visitors and verification tools can see them.
Pages that serve both jobs
A cost page that meets the rule and answers "how much does a conveyancing solicitor cost" can bring in instructions that a hidden fee never will.
The searches we build pages around.
Real customers search in different ways at different stages. A plan that covers only one type leaves the others to competitors.
Local intent
"Family solicitors in Leeds", "conveyancing solicitor near me". High intent, decided by map pack and local pages.
Price intent
"How much does a conveyancing solicitor cost". Searchers close to instructing, often ignored by firms that hide their fees.
Question intent
"Do I need a solicitor to sell my house". Early-stage questions that build trust and feed AI answers.
Brand and AI intent
"Best employment solicitor London" asked of ChatGPT or Gemini. Won by clear entities, reviews and consistent citations.
How ordering works.
No sales call needed to find out the price or to start.
Choose the plan, give us your website address and email. Nothing is charged on the page.
An invoice with a secure pay link, and exactly what is included. Work starts the moment it is paid.
A dedicated account manager runs onboarding, completes the audit and fixes, and holds your monthly strategy call or meetup.
How this plan compares to the usual route.
Based on UK agency websites we reviewed in October 2026. Individual agencies vary.
| IINES Law Firms plan | Typical UK legal SEO agency | |
|---|---|---|
| Price shown on the website | Yes, £2,900 per month | Usually a range or "book a call for a quote" |
| Set-up fee | None. The audit and fixes are part of month one | Some charge a set-up fee of several thousand pounds |
| Contract | 3 months, then month to month, 30 days notice | Varies, from rolling to 12 months |
| AI search visibility | Included | Often not stated, or sold as an add-on |
| Account manager | Dedicated, with a monthly call or meetup | Rarely stated |
Who this is for.
Businesses where a steady flow of search enquiries changes the month, not just the marketing report.
Regional and high-street firms
Firms that rely on local reputation and want to be found first for the services they do most.
Specialist boutiques
Employment, immigration, family or private client practices competing on expertise, where ranking for the right few terms beats ranking for many.
Conveyancing and property teams
High-volume, price-sensitive searches where clear pricing pages and local visibility decide who gets the call.
Multi-office firms
Groups that need each office to rank locally without cannibalising each other or the main site.
£2,900 a month. No set-up fee. Order in two minutes.
We email an invoice, your account manager takes over, and you see exactly what you are paying for.
ORDER THE PLANLaw Firms SEO questions, answered.
For everything else, see the full FAQ.
The law firm plan is a fixed £2,900 per month. There is no set-up fee: the technical audit and fixes are part of month one. If you want to test us first, the £249 Visibility Audit is a separate one-off option.
Legal is one of the most contested sectors on Google, with the highest average cost per click in the 2026 benchmark we reviewed. Rankings are harder to win, so the plan is scoped around more demanding, expertise-led work. That is why it is our highest-priced sector plan.
We write to the SRA's advertising and transparency rules as we understand them, including complaints information and, where they apply to your firm, prices for listed services. Your firm stays responsible for compliance, so you approve every page before it goes live. We do not give legal or regulatory advice.
Technical and on-page fixes typically show in Google within 2 to 6 weeks. Local terms with moderate competition often move in 8 to 12 weeks. Competitive national terms take 6 to 12 months of sustained work. We do not guarantee rankings or cases.
The plan has a 3-month initial commitment, then rolls month to month with 30 days' notice. No exit fees, no 12-month contract. The first step is an invoice by email after you order, and work begins when it is paid.
Yes. Structured data, entity profiles and content written to be cited by ChatGPT, Gemini and Perplexity are part of the plan. Many agencies bill this separately.
Yes. We work with clients in London, across the UK and worldwide, including the US and Europe. Delivery is remote. The audit confirms which country's search results and professional rules apply to your firm.
Every monthly plan has a dedicated account manager. You get a monthly strategy call, or an in-person meetup if you prefer, plus replies to questions by email.
Ready when you are
Know exactly what you will pay, then decide.
Order the plan, or start smaller with the £249 audit. Prefer to talk first? Choose "Not sure yet" on the order form and we will reply directly. We serve clients in London, the UK and worldwide, including the US and Europe.
Related reading: What is AI SEO, Local SEO in London, Professional SEO services in London.