ECOMMERCE SEO AGENCY: LONDON, UK & WORLDWIDE
An ecommerce SEO agency at a fixed £2,400 a month, with no set-up fee.
Ecommerce SEO with IINES costs £2,400 a month, fixed, with no set-up fee. Some established UK ecommerce agencies list prices from £3,000 a month or ask for a quote, and several require a 3-month minimum. This plan covers category pages, technical SEO and AI shopping visibility under one published price, with a dedicated account manager. We work with online stores in London, across the UK and worldwide, including the US and Europe.
Why e-commerce SEO needs scale and structure.
UK ecommerce SEO agencies we reviewed list prices from about £990 a month at the low end to £3,000 or more, because catalogues are large and technical problems multiply with every product.
A store with thousands of URLs can lose rankings to duplicate pages, faceted navigation, thin product descriptions or slow pages long before content strategy matters. The first job is to make the catalogue easy to crawl and understand. The second is to build category pages and buying guides that match how shoppers search at each stage.
Shoppers also ask AI assistants what to buy. Many of these tools draw on product feeds and merchant data as well as on-page markup, so the plan checks both: your Google Merchant Center feed, product structured data, reviews and entity details. Our approach to AI search visibility and generative engine optimisation covers this alongside traditional rankings.
One price. Shown up front.
Start with the plan, or start smaller. Either way, you see what it costs before you ask.
Visibility Audit
Find out where you stand before committing to a monthly plan. A plain-English diagnosis of what is costing you enquiries, including whether AI tools know you exist.
- Full technical SEO audit
- Keyword gap and competitor comparison
- Core Web Vitals and backlink overview
- AI search visibility check
E-commerce Plan
Category and product pages that rank, technical SEO at scale, and visibility in AI shopping answers. Order online, we email an invoice, and work starts when it is paid.
- Category and product page optimisation prioritised by revenue potential
- Technical SEO at scale: crawl budget, faceted navigation, duplicates, pagination and canonicals
- Product, Offer and Review schema and Google Merchant Center feed checks
- Buying guides and comparison content that capture earlier-stage shoppers
- Link building and digital PR, plus Core Web Vitals work on key templates
- Full technical SEO audit in month one, and we implement the fixes (not just a report)
- AI search visibility built in: structured data, entity mapping and content tuned for ChatGPT, Gemini and Perplexity
- Custom reporting dashboard: traffic, enquiries, rankings and AI citation tracking
- Monthly strategy call or in-person meetup with your dedicated account manager
- Competitor tracking and gap analysis, updated monthly
3-month initial commitment, then month to month with 30 days' notice. No exit fees, no 12-month contract.
Implementation Sprint
Want the fixes done without a monthly plan? We implement the top technical and on-page issues ourselves, with no contract.
- Top 5 to 10 technical fixes implemented
- Titles and descriptions optimised
- Schema markup and internal linking
- Before and after report
What's included for e-commerce stores.
The disciplines that move enquiries in this sector, scoped into one fixed monthly price.
Category pages that rank
Category pages are usually your best organic revenue source. We rewrite and restructure them around the terms shoppers use, with helpful copy that does not read like filler.
Technical SEO for large catalogues
Crawl and index control, faceted navigation, duplicate and parameter URLs, pagination and canonicals, fixed rather than listed in a report.
Product data and schema
Product, Offer and Review markup, plus Google Merchant Center feed checks, so products are eligible for rich results and Google shopping surfaces. Eligibility depends on Google's current requirements, which we check against its documentation.
Buying guides and comparisons
Content for shoppers who are researching rather than ready to buy, linked cleanly to the categories and products that convert.
Speed on key templates
Core Web Vitals work on category, product and checkout templates, where each second of delay costs sales. See why speed matters.
AI shopping visibility
Product feeds, structured data, reviews and entity information kept consistent, so assistants such as ChatGPT, Gemini and Perplexity have accurate product data to draw on.
What we check in your feed and markup.
Mismatches between your feed, your pages and your markup cost visibility on Google and in AI shopping answers. These are the first checks.
Price and availability match
The price and stock status in your feed must match the product page. Mismatches can get products disapproved in Google Merchant Center.
Product identifiers
Brand, GTIN or MPN where they exist, so products can be matched to the right listing instead of treated as unknown items.
Review and rating markup
Review markup that reflects genuine reviews and sits on the right page type, so stars are eligible and trustworthy.
Shipping and returns details
Delivery times, costs and return policy stated in the feed and on the site, because shoppers and shopping surfaces both use them.
Shopify SEO: what we fix on the platform.
Shopify handles a lot of SEO basics well, but its structure creates a predictable set of problems on growing stores. These are the Shopify-specific checks in the audit.
Duplicate product and collection URLs
Shopify can serve the same product at /products/ and at /collections/.../products/. We check that canonical tags consolidate them and that internal links point at the version you want to rank.
Filter, sort and variant parameters
Collection filters, sort orders and variant parameters can create thousands of near-duplicate URLs. We decide which should be indexed, and control the rest with canonicals, noindex or robots.txt.liquid rules.
App bloat and page speed
Each installed app can add scripts that slow product and collection pages. We audit what loads on those templates, remove what is not earning its place, and check Core Web Vitals on the pages that sell.
Theme and app schema conflicts
A theme and a reviews app can both output Product markup, producing duplicates or conflicting prices. We check one clean, valid set of Product, Offer and review markup per page.
Collection page content
Collections are often your best-ranking pages but ship with a title and nothing else. We write collection copy, headings and internal links around the searches buyers use, within the theme's template limits.
Fixed URL structure
Shopify's /products/, /collections/ and /pages/ prefixes cannot be removed. We work within them, keeping handles short and descriptive and setting up 301 redirects whenever a handle changes.
The searches we build pages around.
Real customers search in different ways at different stages. A plan that covers only one type leaves the others to competitors.
Category searches
"Women's running shoes", "oak dining tables". The main revenue drivers, won with strong category pages.
Product and comparison searches
"Best espresso machine under £300". Shoppers close to buying, often researching across several sources.
Brand and trust searches
"[Your brand] reviews". Customers checking you out before they buy.
AI shopping searches
"What is the best vegan protein powder" asked of an assistant. Won by clear product data and reviews.
How ordering works.
No sales call needed to find out the price or to start.
Choose the plan, give us your website address and email. Nothing is charged on the page.
An invoice with a secure pay link, and exactly what is included. Work starts the moment it is paid.
A dedicated account manager runs onboarding, completes the audit and fixes, and holds your monthly strategy call or meetup.
How this plan compares to the usual route.
Based on UK agency websites we reviewed in October 2026. Individual agencies vary.
| IINES E-commerce plan | Typical UK ecommerce SEO agency | |
|---|---|---|
| Price shown on the website | Yes, £2,400 per month | Often a "from" price or a quote |
| Set-up fee | None. The audit and fixes are part of month one | Often a separate audit or project fee |
| Contract | 3 months, then month to month, 30 days notice | Varies, from rolling to 12 months |
| AI search visibility | Included | Often not stated, or sold as an add-on |
| Account manager | Dedicated, with a monthly call or meetup | Rarely stated |
Who this is for.
Businesses where a steady flow of search enquiries changes the month, not just the marketing report.
Shopify and WooCommerce stores
Growing independent stores that have outgrown plugin-level SEO.
Large catalogues
Stores with thousands of products where crawl control and templates matter most.
Niche and specialist retailers
Brands that win by owning a category and being the trusted answer in it.
International sellers
Stores selling in the UK, the US and Europe that need clear market and language structure.
£2,400 a month. No set-up fee. Order in two minutes.
We email an invoice, your account manager takes over, and you see exactly what you are paying for.
ORDER THE PLANE-commerce SEO questions, answered.
For everything else, see the full FAQ.
The e-commerce plan is a fixed £2,400 per month with no set-up fee. The technical audit and fixes are part of month one. The £249 Visibility Audit is available separately.
UK ecommerce SEO agencies we reviewed list prices from about £990 a month to £3,000 or more. £2,400 covers category and product optimisation, technical work, feed checks and AI search visibility, with no separate set-up fee.
Yes. The audit assesses your platform's specific constraints, and fixes are delivered within what it allows. If a platform limit blocks growth, we say so plainly.
Technical fixes often show within 2 to 6 weeks. Category and product improvements typically move in 8 to 12 weeks. Competitive head terms take 6 to 12 months. We do not guarantee rankings or revenue.
The plan has a 3-month initial commitment, then rolls month to month with 30 days' notice. No exit fees, no 12-month contract.
Yes, but scope scales with size. If your catalogue is very large, tell us on the order form and the audit will confirm whether the plan covers it or needs adjusting.
Yes. Product data, reviews and entity information so AI assistants can recommend your products accurately are part of the plan.
Yes. We work with clients in London, across the UK and worldwide, including the US and Europe. International setup such as hreflang is assessed in the audit.
Ready when you are
Know exactly what you will pay, then decide.
Order the plan, or start smaller with the £249 audit. Prefer to talk first? Choose "Not sure yet" on the order form and we will reply directly. We serve clients in London, the UK and worldwide, including the US and Europe.
Related reading: What is AI SEO, Technical SEO audit service, Website speed and conversions.