SEO FOR ACCOUNTANTS: LONDON, UK & WORLDWIDE
SEO for accountants at a fixed £1,700 a month, with no set-up fee.
SEO for accountants with IINES costs £1,700 a month, fixed, with no set-up fee. Many accountancy SEO agencies ask you to book a discovery call before they name a price. This plan puts the price on the page and builds around the accountancy calendar: Self Assessment, tax year-end and Making Tax Digital for Income Tax. You order online, we email an invoice, and a dedicated account manager runs the plan. We work with firms in London, across the UK and worldwide.
Why accountancy SEO rewards focus.
Most accountants rank for "accountant near me" at best. The profitable work is in specific services and client types: contractors, limited companies, landlords, R&D tax credits.
Accountancy demand is seasonal, so pages must be live before the peak. The Self Assessment online filing and payment deadline is 31 January, the tax year ends on 5 April, and the second payment on account falls on 31 July. Making Tax Digital for Income Tax adds its own searches: it applies to self-employed people and landlords with qualifying income over £50,000 from 6 April 2026, over £30,000 from 6 April 2027 and over £20,000 from 6 April 2028. A good plan publishes the right pages ahead of each date and refreshes them every year.
Prospects also compare firms on trust signals before they ring. We build service pages, case-style content and a review profile that show what you do and who you do it for, and we make sure ChatGPT and Gemini describe the firm correctly. Read more in our guide to AI SEO and the cost of SEO for small businesses.
One price. Shown up front.
Start with the plan, or start smaller. Either way, you see what it costs before you ask.
Visibility Audit
Find out where you stand before committing to a monthly plan. A plain-English diagnosis of what is costing you enquiries, including whether AI tools know you exist.
- Full technical SEO audit
- Keyword gap and competitor comparison
- Core Web Vitals and backlink overview
- AI search visibility check
Accountants & Finance Plan
Rank for high-value services, win tax-season demand and become the firm AI tools recommend. Order online, we email an invoice, and work starts when it is paid.
- Service page build-out: tax, bookkeeping, payroll, R&D tax credits, limited company and contractor accounting
- Seasonal campaigns timed to Self Assessment, year-end and tax-year-end
- Niche targeting: contractors, freelancers, landlords, e-commerce sellers, startups
- Local and national keyword targeting with Google Business Profile and review work
- Authority guides on UK tax topics, kept current and reviewed by your team
- Full technical SEO audit in month one, and we implement the fixes (not just a report)
- AI search visibility built in: structured data, entity mapping and content tuned for ChatGPT, Gemini and Perplexity
- Custom reporting dashboard: traffic, enquiries, rankings and AI citation tracking
- Monthly strategy call or in-person meetup with your dedicated account manager
- Competitor tracking and gap analysis, updated monthly
3-month initial commitment, then month to month with 30 days' notice. No exit fees, no 12-month contract.
Implementation Sprint
Want the fixes done without a monthly plan? We implement the top technical and on-page issues ourselves, with no contract.
- Top 5 to 10 technical fixes implemented
- Titles and descriptions optimised
- Schema markup and internal linking
- Before and after report
What's included for accountants and finance firms.
The disciplines that move enquiries in this sector, scoped into one fixed monthly price.
Service pages that rank
A focused page for each service and client type, written around how people search, with clear fees guidance and enquiry paths.
Seasonal campaigns
Tax-deadline and year-end content published before demand peaks, then refreshed each year so rankings compound instead of resetting.
Niche authority content
Guides for contractors, landlords, sole traders and growing companies that show expertise and attract the clients you actually want.
Local visibility and reviews
Google Business Profile, directory consistency and review generation, so your firm appears for "accountant in [your area]" searches.
AI search visibility
Structured data and entity profiles so AI tools can recommend your firm for specific needs such as "accountant for freelancers". See GEO.
Reporting on enquiries
Calls and form fills tracked to the pages and services that produced them, so you can see which client types SEO is delivering.
The accountancy calendar, built into the plan.
We publish ahead of demand, then refresh every year so rankings compound instead of resetting.
Self Assessment: 31 January
The online filing and payment deadline. Guides and service pages go live in the autumn, so they are indexed before searches build towards the date.
Tax year-end and payments on account
The tax year ends on 5 April and the second payment on account is due on 31 July. Planning content for sole traders, landlords and directors is published ahead of both.
Making Tax Digital for Income Tax
Qualifying income over £50,000 from 6 April 2026, £30,000 from 6 April 2027 and £20,000 from 6 April 2028. Each step brings a new group searching for help. We build explainer and "MTD accountant" pages for that group, sourced from HMRC's own guidance.
Registration and paper dates
New Self Assessment taxpayers must notify HMRC by 5 October, and paper returns are due by 31 October. Smaller dates, but searched for, and easy to answer well.
The searches we build pages around.
Real customers search in different ways at different stages. A plan that covers only one type leaves the others to competitors.
Local searches
"Accountant in Manchester", "small business accountant near me". Won with local pages and reviews.
Service searches
"R&D tax credit accountant", "limited company accountant". Specific, valuable and less contested than generic terms.
Deadline and question searches
"Self Assessment deadline", "how to register for VAT". Seasonal traffic that builds trust and brand recognition.
AI recommendation searches
"Best accountant for a freelancer in London" asked of ChatGPT. Won by clear entities, reviews and citations.
How ordering works.
No sales call needed to find out the price or to start.
Choose the plan, give us your website address and email. Nothing is charged on the page.
An invoice with a secure pay link, and exactly what is included. Work starts the moment it is paid.
A dedicated account manager runs onboarding, completes the audit and fixes, and holds your monthly strategy call or meetup.
How this plan compares to the usual route.
Based on UK agency websites we reviewed in October 2026. Individual agencies vary.
| IINES Accountants & Finance plan | Typical UK accountancy SEO agency | |
|---|---|---|
| Price shown on the website | Yes, £1,700 per month | Often "book a discovery call", or a "from" price |
| Set-up fee | None. The audit and fixes are part of month one | Varies, sometimes charged separately |
| Contract | 3 months, then month to month, 30 days notice | Varies, from rolling to 12 months |
| AI search visibility | Included | Often not stated, or sold as an add-on |
| Account manager | Dedicated, with a monthly call or meetup | Rarely stated |
Who this is for.
Businesses where a steady flow of search enquiries changes the month, not just the marketing report.
Small and mid-size practices
Firms that want a predictable flow of new clients without relying only on referrals.
Niche specialists
Contractor, landlord, creative-sector or R&D tax specialists who win by being the obvious choice for one client type.
Online and cloud accountants
Firms serving clients nationally, where location pages matter less and service pages matter more.
Bookkeepers and tax advisers
Independent advisers and smaller firms who need to be found for specific services.
£1,700 a month. No set-up fee. Order in two minutes.
We email an invoice, your account manager takes over, and you see exactly what you are paying for.
ORDER THE PLANAccountants & Finance SEO questions, answered.
For everything else, see the full FAQ.
The accountants and finance plan is a fixed £1,700 per month with no set-up fee. The technical audit and fixes are part of month one. The £249 Visibility Audit is available separately.
UK accountancy SEO prices we found run from about £450 a month for basic packages to £3,000 or more at larger agencies. £1,700 covers service pages, seasonal and Making Tax Digital campaigns, reviews and AI search visibility.
Ideally 3 to 4 months before your busiest season, so new pages are indexed and ranking when demand peaks. Starting in September or October for the 31 January Self Assessment deadline is typical, and the 6 April 2027 Making Tax Digital step for income over £30,000 is a similar planning date.
Site fixes often show in 2 to 6 weeks. Local and niche service terms usually move in 8 to 12 weeks. Competitive terms take 6 to 12 months. We do not guarantee rankings.
The plan has a 3-month initial commitment, then rolls month to month with 30 days' notice. No exit fees, no 12-month contract.
We keep claims factual and avoid promising tax outcomes, unsubstantiated superlatives such as "leading", and testimonials used without consent. That follows ASA rules and professional-body guidance such as ICAEW's marketing helpsheet. Your firm stays responsible for compliance, so your team approves every page before it is published.
Yes. Structured data, entity profiles and quotable content so ChatGPT, Gemini and Perplexity can name your firm for the right needs.
Yes. We work with clients in London, across the UK and worldwide, including the US and Europe. Delivery is remote, and the audit confirms which tax and professional rules apply to your content.
Ready when you are
Know exactly what you will pay, then decide.
Order the plan, or start smaller with the £249 audit. Prefer to talk first? Choose "Not sure yet" on the order form and we will reply directly. We serve clients in London, the UK and worldwide, including the US and Europe.
Related reading: What is AI SEO, How much SEO costs for small business, Small business SEO services.