SEO FOR CONSTRUCTION & TRADES: LONDON, UK & WORLDWIDE
SEO for construction companies at a fixed £850 a month, with no set-up fee.
SEO for construction companies with IINES costs £850 a month, fixed, with no set-up fee, covering one main service area. Trades SEO agencies often publish "from" prices or a quote, and upfront set-up costs of £500 to £2,000 are common. Here the price and terms are on the page. The plan is built for the map pack, service pages and project proof that win local jobs. We work with builders and trades in London, across the UK and worldwide.
Why construction SEO is a local game.
Local SEO for UK trades we found typically costs £500 to £2,000 a month, with entry packages from around £350 and multi-area campaigns at £1,200 to £1,500.
Local jobs are often won in the map pack and on proof. Someone who needs an extension builder or a roofer wants to see recent, similar jobs, genuine reviews and a company that clearly serves their area. Generic "we do everything" pages do not rank or convert. Specific service pages and real project pages do.
Because jobs are often one-off, a steady flow of new enquiries matters more than repeat business, which makes reviews and visibility more valuable than for most sectors. Our guide to local SEO covers the signals involved, and our small business SEO guide explains what a proper service should include.
One price. Shown up front.
Start with the plan, or start smaller. Either way, you see what it costs before you ask.
Visibility Audit
Find out where you stand before committing to a monthly plan. A plain-English diagnosis of what is costing you enquiries, including whether AI tools know you exist.
- Full technical SEO audit
- Keyword gap and competitor comparison
- Core Web Vitals and backlink overview
- AI search visibility check
Construction & Trades Plan
Own the local map pack and turn "near me" searches into quotes for the jobs you want. Order online, we email an invoice, and work starts when it is paid.
- Local map pack optimisation for your main service area
- Service pages for each trade or build type you want more of
- Project and case-study pages with photos, locations and outcomes
- Review generation process and citation building across trade directories
- Local citation and link building, plus a fast, mobile-friendly site check
- Full technical SEO audit in month one, and we implement the fixes (not just a report)
- AI search visibility built in: structured data, entity mapping and content tuned for ChatGPT, Gemini and Perplexity
- Custom reporting dashboard: traffic, enquiries, rankings and AI citation tracking
- Monthly strategy call or in-person meetup with your dedicated account manager
- Competitor tracking and gap analysis, updated monthly
3-month initial commitment, then month to month with 30 days' notice. No exit fees, no 12-month contract.
Implementation Sprint
Want the fixes done without a monthly plan? We implement the top technical and on-page issues ourselves, with no contract.
- Top 5 to 10 technical fixes implemented
- Titles and descriptions optimised
- Schema markup and internal linking
- Before and after report
What's included for construction companies and trades.
The disciplines that move enquiries in this sector, scoped into one fixed monthly price.
Map pack and Google Business Profile
Categories, service areas, photos, posts and Q&A set up properly, so you appear when someone nearby searches for your trade.
Service pages for each job type
Extensions, loft conversions, roofing, kitchens, electrical, plumbing. One focused page per service, written for the customer, with clear calls to action.
Project pages that prove it
Before-and-after photos, location, scope and timeline, structured so Google can connect your work to the areas you serve.
Reviews and trade directories
A simple process to collect genuine reviews, plus consistent listings on the directories customers and Google already trust.
Speed on mobile
Most trade searches are on a phone, often urgent. We check and fix speed and usability problems that cost you calls. See why speed matters.
AI search visibility
Structured data and consistent business details so AI assistants can name your firm when asked for a local builder or tradesperson. See GEO.
What moves the map pack, and what is only a lead source.
Trade owners are sold a lot of listings. These are the ones we work on, and how we treat the rest.
Google Business Profile
The main asset. Primary category, services, service area, photos and posts, kept accurate and active.
Consistent name, address and phone
Matching business details across your website, your profile and the directories you appear in support local rankings and stop customers reaching the wrong number.
Paid trade directories
Checkatrade, TrustATrader and similar sites can send leads directly, and membership costs several hundred pounds or more a year. We do not claim they raise your Google rankings. We help you judge whether the fee pays back.
Genuine reviews, steadily
A simple process to ask every finished customer for a Google review, since review count and recency shape both the click and the call.
The searches we build pages around.
Real customers search in different ways at different stages. A plan that covers only one type leaves the others to competitors.
Urgent local searches
"Emergency plumber near me", "roofer in Croydon". Decided in minutes by the map pack and phone number.
Project searches
"House extension cost", "loft conversion London". Higher-value jobs, researched over days or weeks.
Trust searches
"Reliable builders in Bristol reviews". Customers checking you out before they call.
AI searches
"Who is a good electrician near me" asked of an assistant. Won by clear entities and reviews.
How ordering works.
No sales call needed to find out the price or to start.
Choose the plan, give us your website address and email. Nothing is charged on the page.
An invoice with a secure pay link, and exactly what is included. Work starts the moment it is paid.
A dedicated account manager runs onboarding, completes the audit and fixes, and holds your monthly strategy call or meetup.
How this plan compares to the usual route.
Based on UK agency websites we reviewed in October 2026. Individual agencies vary.
| IINES Construction & Trades plan | Typical UK trades SEO package | |
|---|---|---|
| Price shown on the website | Yes, £850 per month | Often "from" prices, tiers or a quote |
| Set-up fee | None. The audit and fixes are part of month one | Often £500 to £2,000 upfront |
| Contract | 3 months, then month to month, 30 days notice | Varies, from rolling to 12 months |
| AI search visibility | Included | Often not stated, or sold as an add-on |
| Account manager | Dedicated, with a monthly call or meetup | Rarely stated |
Who this is for.
Businesses where a steady flow of search enquiries changes the month, not just the marketing report.
Builders and renovation firms
Extensions, lofts and refurbishments, where one extra job pays for months of SEO.
Roofing, electrical and plumbing
Trades that live on urgent "near me" searches and need a strong map pack presence.
Kitchen, bathroom and interiors
Design-led trades where project photos and reviews win the enquiry.
Specialist contractors
Groundwork, scaffolding, damp, windows and other specialists targeting local and regional demand.
£850 a month. No set-up fee. Order in two minutes.
We email an invoice, your account manager takes over, and you see exactly what you are paying for.
ORDER THE PLANConstruction & Trades SEO questions, answered.
For everything else, see the full FAQ.
The construction and trades plan is a fixed £850 per month with no set-up fee. It covers one main service area. The technical audit and fixes are part of month one.
For one main service area, yes. UK local SEO for trades we found typically costs £500 to £2,000 a month, with multi-area campaigns at £1,200 to £1,500. If you want to cover several towns, tell us on the order form and we will quote the extra areas.
The plan covers one main area and your core services. Additional areas need their own pages and citations, so tell us on the order form and we will send a revised invoice.
Google Business Profile and site fixes often show within 2 to 6 weeks. Local map pack improvements typically take 8 to 12 weeks. Larger towns and competitive terms take longer. We do not guarantee rankings.
The plan has a 3-month initial commitment, then rolls month to month with 30 days' notice. No exit fees, no 12-month contract.
Not always. The month-one audit tells you whether your current site can rank. If you have no site, Rapid Launch gets a professional one live in 48 hours for £149.
Yes. Structured data and consistent business information so assistants like ChatGPT and Gemini can name your firm for local work.
Yes. We work with clients in London, across the UK and worldwide, including the US and Europe. Delivery is remote, and local SEO is scoped to wherever your customers are.
Ready when you are
Know exactly what you will pay, then decide.
Order the plan, or start smaller with the £249 audit. Prefer to talk first? Choose "Not sure yet" on the order form and we will reply directly. We serve clients in London, the UK and worldwide, including the US and Europe.
Related reading: Local SEO in London, Website speed and conversions, Small business SEO services.