Live metrics without the setup
Events stream into dashboards as they happen. No warehouse, no SQL, and no waiting for tomorrow's report to find out if the release worked.
Try it live →Concept product, now taking sample sign-ups
Product analytics and roadmaps your whole team can read
Northstar turns product events into live dashboards, funnels and a roadmap that checks itself against the numbers. Made for teams of two to thirty, with no analyst and no data warehouse.
- Free plan for tiny teams
- Set up in an afternoon
- No card needed
northstar / product overviewLive
Active users, last 48 min
428online
Simulated line chart of active users over the last 48 minutes, moving between about 300 and 560. Latest value 428.
Who it is for
Built for teams who…
- ship something every week
- have no data analyst
- report to investors monthly
- have outgrown the spreadsheet
- need answers before stand-up
- keep the roadmap in three tabs
- wear four hats before lunch
- want fewer meetings about metrics
Features
Everything a small team needs to decide what is next
No sprawling toolkit to learn. Six things, done properly, in one calm place.
A roadmap that reads the data
Pin each roadmap item to the metric it should move. Northstar shows you whether it did.
Funnels in two clicks
Pick the first and last step. See exactly where people drift away.
Quiet, useful alerts
Hear about a real drop, not every wobble.
Boards you can share
Send a read-only link to investors, clients or the rest of the team.
Keyboard first
Jump to any board, metric or release without touching the mouse.
Interactive demo
Poke the dashboard. It is alive.
Everything below runs in your browser on simulated data. Switch tabs, then hover or drag across the chart to read exact values.
northstar / brightwave-studio (sample)Live, simulated
Active now428live
Activation rate41.8%+3.1 pts
Week 4 retention36%-0.8 pts
Shipped this month14+4 vs last
Active users, last 48 min
Simulated area chart of active users over the last 48 minutes, moving between about 300 and 560. Latest value 428.
Live events (sample)
Sign-ups, 30 days1,206+12%
To first board61.5%+2.4 pts
Invited a teammate32.4%-1.1 pts
Median time to value4.2 min-0.6 min
Activation rate, last 48 min
Simulated line chart of the activation rate over the last 48 minutes, moving between about 34 and 50 per cent. Latest value 41.8%.
Funnel, from sign-up
- Signed up1,206
- Created first board742
- Invited a teammate391
- Upgraded to Orbit58
Items on track9 / 12+2
Median cycle time3.4 days-0.5 days
Open risks2+1 this week
Next release in12 dayson schedule
Team velocity, last 48 min
Simulated line chart of team velocity in points per day over the last 48 minutes, moving between about 3.5 and 9.5. Latest value 6.4.
Roadmap
Now
Onboarding checklist v2 72%
Shareable investor boards 40%
Next
Slack weekly digest Linked: activation
Later
Cohort comparison Linked: retention
All figures here are simulated for this concept. Nothing leaves your browser.
How it works
From first event to next decision in three steps
- 01
Add one line of code
Paste a single snippet, or send events from your own backend. Data starts arriving within minutes.
northstar.track("board_created", { plan: "seed" }) - 02
Watch the dashboards build themselves
Funnels, retention and active users appear automatically from the events you send. Rename or hide anything later.
- 03
Turn what you learn into the roadmap
Pin a metric to each roadmap item, set a target, and let Northstar tell you when the numbers move.
Pricing
Simple pricing that grows with the team
Start free. Move up when you need more seats and more history.
MonthlyAnnualSave 20%
Seed
£0per month,
free for ever
free for ever
For founders and tiny teams finding their feet.
- 1 shared board
- 3 seats
- 30 days of history
- Community support
Orbit Suggested
£29per month,
billed monthly
billed monthly
For product teams that ship every week.
- Unlimited boards
- 10 seats
- 12 months of history
- Funnels, retention and alerts
- Roadmap to metric links
Constellation
£79per month,
billed monthly
billed monthly
For growing teams that report upwards.
- 30 seats
- Unlimited history
- Shared investor boards
- Priority email support
Sample prices for this concept only. They are not an offer.
What is Northstar?
A product analytics and roadmap tool for small teams. It turns the events your product already sends into dashboards, funnels and a roadmap you can check against real numbers. This page is a design concept, so the product itself is fictional.
Do I need a data analyst to use it?
No. Dashboards and funnels are created from your events automatically, and every chart can be explained in a sentence. If you can read a spreadsheet, you can read Northstar.
Is the dashboard on this page real?
It is a working front-end demo. The numbers are generated in your browser, nothing is collected, and nothing is sent anywhere. It shows the kind of interface a site like this can have.
Where would my data be stored?
In a real launch this would be a clear, specific answer, such as hosting in the UK or EU, with a link to the privacy policy. For this concept no data is collected at all.
Can I bring data from other tools?
The concept includes CSV import and a simple events API. Connectors for popular tools would come next, in order of what the waitlist asks for most.
Can IINES build a site like this for my startup?
Yes. Fast, accessible launch sites with real interactive demos are what we do. See our web development service for packages from £149.
Early access
Join the Northstar waitlist
Be first in line when the doors open. We will send one email when your invite is ready, and nothing else.