CASE STUDY: EARLY RESULTS

A new site, its first five weeks.

Real Google Search Console figures from a new UK home renovation guide site. It is too early to judge the results, so this page reports what has happened so far and nothing more.

The numbers so far.

Search Console, 1 September to 3 October 2026. Search Console recorded no impressions for the site from 1 July to 31 August 2026.

23

pages indexed by Google

Page indexing report, 21 September 2026
15.3k

impressions in Google search

1 September to 3 October 2026
75.8 → 55.9

average position, first week to last week

lower is better
4

clicks so far

expected this early

The first weeks, week by week.

These charts are rebuilt from the Google Search Console weekly totals for web search. They are not screenshots.

Weekly Google impressions, September to early October 2026Bar chart of weekly impressions: 4,630, 5,560, 2,650, 1,230 and 1,280.02k4k6kImpressions per week4.63k1-7 Sep5.56k8-14 Sep2.65k15-21 Sep1.23k22-28 Sep1.28k29 Sep-3 Oct
Impressions in Google search per week. Source: Google Search Console.
Average Google position by week, September to early October 2026Line chart of weekly average position improving from 75.8 in the first week of September to 55.9 in the final week. A lower number is a better ranking.4050607080Average position (higher = better)75.81-7 Sep69.48-14 Sep66.715-21 Sep52.222-28 Sep55.929 Sep-3 Oct
Average position in Google search per week. A lower number is a better ranking, so the line plots higher as rankings improve. Source: Google Search Console.

What we can see

  • The site went from no recorded impressions to being shown in Google search about 15,300 times in five weeks, with 23 pages indexed.
  • Average position improved from 75.8 (around page eight) to about 56 (around page six). Pages at those positions rarely get clicks, which is why clicks are still close to zero.
  • Weekly impressions fell from about 5,600 to about 1,300 while average position improved. We do not read much into weekly movement this early.
  • Of the pages Google knows about, 5 are not indexed: 3 are redirects, 1 is excluded on purpose with a noindex tag, and 1 has been found but not yet crawled.

How to read this case study.

  • This is an early-stage site. Five weeks of data is not a result, and we are not presenting it as one.
  • The figures come from Google Search Console and are shown as reported. They have not been independently audited.
  • No traffic or revenue figures from Analytics are shown, because there are none to report yet.
  • We will update this page when the site has more data.

More case studies.

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